Passion for own land, respect for traditions and, at the same time, innovation, research and extreme attention to quality, promotion and distribution of products.
These guidelines and principles are always present and confirmed in 170 years of company history.The story of Gancia is about passion, terroir and respect for traditions which go hand in hand with the unification of Italy as a country.
In the mid-nineteenth century, in Italy, sparkling wine production was little more than a dream, but on the hills between Monferrato and Langa, someone already thought big and traveled to France to get information and get inspired by wines from beyond the Alps.
Gancia has always been worldwide known for the Italian style of living with conviviality: to celebrate with a toast, enjoy an extraordinary moment in life, organize aperitifs with friends.
It brought the Italian culture of drinking in the world and brought the world of quality drinking in Italy, through the selection and distribution of spirits and specialties.
The bonds of trust that characterize the relationships of Gancia with all the people involved in the production have been carefully woven over the years; the basis was mutual respect and esteem, nourished by a constant and fruitful exchange of skills and know-how.
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Grand Reale is an historycal brand: born in1980 as Grandessert Spumante (registered trademark in1982) became Grand Reale in early '90 (registered trademark in1985).
In the first phase of the launch in Italy, the objective was to cover an alternative segment instead of Asti, gaining market share with a product with a lower price positioning.
The trademark Grand Reale distinguishes the base line of products in Gancia portfolio.
In 2017 Grand Reale lost on his packaging the ‘Gancia’ logo in the Off Trade channel, in line with the repositioning strategy of the brand and to cover effectively a mainstream segment of the market in terms of price and promotional activities.
Today, Grand Reale includes 2 variants, Dolce e Brut, distribuited in the international market. The 2 references play a very important role in achieving sustainable volumes and specific channels in tactical sales period.
New products under the brand umbrella Grand Reale could make it possible to create a synergy with the rest of the portfolio to penetrate (in terms of volumes) distribution chains with dedicated brands.